Sunday, December 6, 2009

Google Adsense - Getting A Higher Click Through Rate!



It seems that a recent popular topic is about how some of the Google Adsense publishers are experiencing a low click through rate!

A low click through rate means that the visitors to a site are not clicking on the Google Adsense ads enough. For example if you get a 1% Google Adsense click through rate then that means that only one percent of the visitors to your Adsense site are clicking on the Google Adsense ads that are appearing on your site. In other words if 100 people visit your site than only 1 person / visitor out of your 100 visitors are clicking on your Google Adsense ads! This means that you are less likely to earn money at a higher rate!

I have also been experiencing a low click through rate with my own Google Adsense ads that are appearing on some of my sites. This doesn't happen all the time but it has happened often enough for me to notice it.

I have had periods when my Adsense click through rate was quite high and I have noted this and provided some screenshots on my The Adsense Consultant Blog.

So what are the solutions for getting a higher click through rate with your Google Adsense ads?

One of the tactics that I am experimenting with is to place higher-paying adsense ads on my sites. I have a high-paying keyword list that I am currently working with so that I can place more higher-paying keyword content on my sites so that I can earn more Google Adsense money with my Google Adsense ads. This will be an ongoing experiment of mine to see how well the higher-paying keywords will earn me more Adsense money.

Having a low click through rate means that the visitors to your site are not clicking on your Google Adsense ads. This could be for a number of reasons. Maybe the ads on your site have nothing to do with the content that is appearing on your site. Maybe your Google Adsense ads are not attractive or appealing enough to encourage visitors to click on your adsense ads.

In order to increase your adsense ads click through rate, the Google Adsense ads that appear on your site have to be related to the content that is already on your site(s).

I know that a lot of people have the Google Adsense ads on their site so that they can earn money online. But in order to earn money with Google Adsense your Google Adsense ads have to be appealing enough to encourage your site visitors to click on your Google Adsense ads.

That is how you earn money with the Google Adsense program!